How a digital music ecommerce saw 300% growth
A case study which shows how important technical SEO is for large ecommerce sites
Client's background
Their goals
The client aimed to establish a strong foothold in the competitive digital music market, specifically targeting indie video game creators and music producers in the US and UK. Their primary business goal was to maximize revenue through online sales of their music products, including both music packs and individual tracks.
Our objectives
- Build Brand Awareness: Elevate their brand within their niche market.
- Increase Digital Presence: Drive more organic search traffic to their website.
- Boost Online Revenue: Increase sales of music packs and individual tracks through strategic SEO efforts.
The problem
Despite the client’s unique offerings, their website was hindered by significant technical SEO issues.
Search engines struggled to crawl and index their pages due to duplicate content, broken links, and a poorly structured site layout. What this means is that many of their products cannot be found on Google.
This compromised not only their visibility in search results but also their user experience.
Moreover, with almost 1,000 products—many of which were close variants—the site lacked the organization needed to stand out against well-established stock music sites globally, not just within the niche of game music.
As a new startup, the website also lacked the domain authority and topical authority to rank for many of their desired keywords.
The challenge
The primary challenge was competing against established stock music giants. As a new startup in the highly competitive digital stock music industry, the client faced stiff competition from established brands like AudioJungle, PremiumBeat, and Epidemic Sound.
These competitors were not limited to the niche of video game music but extended across the broader spectrum of stock music.
Our client’s website needed a strong foundation to contend in such a competitive environment, but a full website overhaul was off the table due to budget and time constraints.
The solution
- Technical SEO Fixes: We tackled navigation issues, eliminated broken links, and resolved duplicate content problems. Our team provided a detailed list of recommendations for the client’s developers to implement.
- Site Structure Enhancements: While a full revamp was not possible, we implemented minor changes to the page layouts and internal site structure to enhance user experience and ease of navigation.
- Keyword Strategy: Through indepth research, we found that their target users also search for tracks using themes, genres, and emotions as keyword modifiers. We made sure to build a category system that provides these filtering system. This enabled us to attract more traffic from very long tail keywords.
- Content and Outreach Strategy: To complement these technical improvements, we implemented a robust content marketing strategy and executed digital PR and link-building campaigns. Through manual outreach, we secured placements in top industry lists, founder interviews, and even a backlink from Newgrounds.com, significantly enhancing the client’s domain authority.
The results
The impact of our comprehensive SEO strategy was nothing short of transformative:
Year 1: The client’s organic traffic grew by over 350%, driven by improved rankings for their target keywords and enhanced user experience.
Year 2: Building on this success, we achieved an additional 250% growth in organic traffic, further solidifying the client’s position in the digital music market.
These results underscore the importance of a tailored, strategic approach to SEO, particularly for new startups facing competition from established industry giants.
By focusing on building a strong website foundation, optimizing for search intent, and leveraging digital PR for authoritative backlinks, Neetclick empowered the client to surpass their competition and achieve substantial, sustained growth.
What did we achieve?
TL;DR
