On 31st May 2022, I had the privilege of being invited to speak at the Capability Workshop: Digital Marketing Series, organized by SME Centre @ SICCI. The focus of my presentation was on how local SEO can drive more customers to your business. For those who couldn’t attend the workshop, I’d like to share the key takeaways and the slides from my presentation.
Main Points of the Workshop
Digital Marketing and SEO for Business Visibility: In today’s competitive market, businesses need to leverage digital marketing and search engine optimization (SEO) strategies to improve their online visibility. By optimizing your website and content for search engines, you can rank higher in search results and attract more potential customers.
Creating and Managing a Google Business Profile: A Google Business Profile is a powerful tool for businesses to showcase their products, services, and customer reviews. It enables your business to appear on Google Search and Google Maps, making it easier for potential customers to find you. During the workshop, we discussed how to create and manage an effective Google Business Profile.
Driving Traffic with Google Search and Google Maps: We explored ways to use Google Search and Google Maps to drive more traffic to your website. By optimizing your website for local search queries and ensuring your business information is accurate and up-to-date on Google Maps, you can increase your chances of being found by potential customers in your area.
Access the Slides from the Workshop
For those who couldn’t make it to the workshop, I’ve made the slides available for you. These slides provide lessons and practical tips on how to harness the power of local SEO to drive more customers to your business.
I hope you find these resources helpful in your efforts to grow your business through digital marketing and local SEO. If you have any questions or need assistance with your digital marketing strategy, feel free to reach out to me.